LATAM is creating and maintaining an impressive performance goal in this October month. LATAM achieved an impressive 14.8% capacity surge and 11.1% passenger growth in October. How?
This boost in the domestic business of LATAM has happened
due to the launch of three new routes and the reopening of Porto Alegre airport
in October, which facilitated the gradual restoration of back and forth of
flights.
LATAM Airlines Brazil-
LATAM is one of the leading airlines in Latin America, with a large route network that covers 146 destinations in almost 26 countries. LATAM operates in Brazil, Chile, Colombia, Ecuador, and Peru, as well as in Europe, the US, the Caribbean, Oceania, and Africa.
LATAM is known for its environmentally friendly practices which also nurtures all goals like economical, social and cultural. Also, Latam Airlines date Change Policy, pet travel policy, cancellation policy, rebooking policy, refund policy, baggage claim policy etc. is creating history through its flexibility and convenient assistance.
LATAM airlines is not just focusing on domestic airlines but also expanding its international routes connecting Brazil to Countries in Africa and Europe and obviously USA.
In October, LATAM transported around 7.2 million passengers, reflecting an 11.1% increase compared to the same month last year. Year-to-date, the group has transported 67.7 million passengers, reflecting a 12.3% increase compared to the same period in 2023.
LATAM is a well known airline for its internationalization. They created subordinate companies from 2002 to 2011 in different countries like- Peru, Argentina, Ecuador, and Columbia.
LATAM strategy-
LATAM invested a lot of money in internationalization and creating agreements with different countries so that they can expand the business on different routes. Their core strategy is to create a market that gives them good connectivity throughout the region. The more they diversified the region the more diverse revenue they will get from each route.
Competitive fare prices also give LATAM a backbone in the airline industry. LATAM rebranded itself a lot of times which made them a leading brand among Latin America.
Challenges -
LATAM also faced a lot of challenges when they started this rebranding in expansion among different countries. The countries in which these airlines operate are visibly culturally diverse areas in which they need to maintain their brand identity and also need to take care of the cultural diversity in their services.
Many a time airlines need to operate themselves according to the international compliance and restrictions. In such situations the budget of each airline is affected badly.
Read Also: How to Change Name on Latam Flight Ticket?
During all this market competition LATAM always stood still and maintained its international and domestic reputation throughout the year and in October their hard work itself made the news.
Conclusion-
The results of October indicate the
resilience and potential of these airlines in the upcoming future, which also
speaks volume about their perseverance for their loyal customers. Indeed their
services are a reflection of the demands of all the regions that they cover
recently.
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