How studios can use distribution-side watermarking to make secure content consumption decisions

The Covid-19 pandemic has prompted an even greater shift toward online video delivery, which is now more common than ever before.. In turn, this has led to an increase in both the volume and scope of online content piracy. Because of this, studios, OTT providers, and content owners must use anti-piracy and content protection solutions in order to track down infringers and limit the availability of costly media assets.

 

Even though content owners can rely on DRM protected content, forensic watermarking solutions are still necessary to identify the source of pirated streams without affecting the viewing experience. There are numerous studios that produce streaming video content that is distributed to media outlets, broadcasters, and streaming services. As a result, tracing the distribution channels of video leaks is critical in determining their origins.

 

A server is used to distribute With the help of video watermarking, it is possible to track content leakage from any device and determine where it originated as well as where it ended up. After a video is discovered to be pirated, the watermarking information can be examined. The watermark detector examines each frame of the video asset to find the original watermark. Watermarks are encoded with the same key that was used to encrypt the watermark. The source of the leakage can be tracked down using this data if the watermark payload is discovered

 

The use of forensic video watermarking technology allows studios to identify safe distribution channels and take necessary action against errant distributors while rewarding reliable ones. Live streaming and cloud-based video on demand are both possible with this system. Subscriber-specific watermarks are an option for video streams as well. A content owner can track down and suspend the account that illegally distributes their assets.

 

In order to find the offending user or channel, you can follow the video back to its last known recipient. All content studios must use DRM and forensic watermarking to protect premium content, deter cyber criminals, and prevent the misuse of their copyrighted content.